To get the most out of your hair conditioner, make sure your hair is thoroughly wet before applying. The law of physics says that moisture attracts moisture. Your hair and skin are porous and can really only accept a hydrartion when there’s an attractant. A lot of moisturizing companies don’t want you to know their dirty little secret. Banking on the ignorance of the general public, you’ll go through twice as much hair conditioners and moisturizers before they truly take effect. Don’t let these companies get away with making you buy twice as much product, when you can moisturize far more effectively with less product. Wet your hair well first before you apply your hair conditioner.